To promote the professional image and reputation of the window cleaning industry.
To encourage the highest standards of ethics and excellence between members and their customers, employees, suppliers, competitors and other members of the community at large.
To maintain the highest professional standards of workmanship, management and service.
To promote safety in the workplace and compliance with all applicable laws and governmental regulations; federal, state and local.
To strive for utmost professionalism of its members and their employees.
To promote and expand friendly exchanges of information and cooperation among window cleaners and others engaged in the industry.
To cooperate with other industries and organizations.
To further training and education of those connected with or desirous of becoming affiliated with the industry.